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Vertical
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Recency
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Last 30 days
31–90 days
91–180 days
180+ days
Footprint
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Single state
2–3 states
4+ states (national)
Min Margin %
Min Tenure (yrs)
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? Clear
Total Billed
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— customers
Avg Gross Margin
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Median —
Avg Customer Tenure
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Longest —
Lapsing / Dormant
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— % of base — 90+ days
Top Vertical by Margin
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Avg — margin
Active — Last 30 Days
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— % of base
Recent — 31–90 Days
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— % — monitor
Lapsing — 91–180 Days
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— % — re-engage
Dormant — 180+ Days
—
— % — review now
Revenue & Margin by Vertical
% of total billed (bar) — avg margin % (line)
Cost Mix by Vertical
Labor — Materials — Travel as % of total cost per vertical
National Account Footprint
Distribution by distinct states served per customer
Revenue per Property by Vertical
Total billed — total properties — account depth signal
Revenue by Acquisition Cohort
Year of first service — still active (=180d) vs lapsed/churned
Customer Tenure Distribution
Years between first & last service per customer
Customer Detail
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Company
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Vertical
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Billed
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Margin %
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Tenure
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Last Service
?
States
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Branch
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Cost Mix
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